Clarity
The Guido character accompanies users throughout their entire experience on the platform.
Guido Lascelta
With the Guido Lascelta brand we launched a platform for comparing long-term rental offers from a range of broker partners.
The platform fits perfectly with the innovative, technology-driven goals of Mobility Ecolution, whose main purpose is to educate consumers about long-term rental, giving them the tools to compare the available options and make the best choice between buying and renting.
Guido Lascelta® is a Mobility Ecolution trademark registered at European level.
The brand values
Credible guidance
The brand acts as an impartial guide that supports customers in making informed choices.
Transparency
Transparency becomes a core value, especially in a market that customers can find hard to interpret.
Sustainable mobility
The brand guides customers through the ecological transition, explaining all the benefits.
Education
Customers are informed and trained on the world of long-term rental.
How it works
Transparency
The brand communicates in a spontaneous, transparent way, favouring plain language over unnecessary jargon.
Tailored
The platform's advisory service is built around the user: a few questions are enough to return the result closest to their mobility needs.